Consumption of video content is universal, with around half of under 16’s doing so every day. Listening to music/watching music videos and general recreation follow as the next most popular activities.
Younger children tend to favour general recreation activities such as playing with toys or playing outdoors/indoors. As age increases, screen-based activities like watching TV and playing games on smartphones or tablets become more popular.
TVs/Smart TVs are the devices most kids have access to, cited by around three quarters of respondents. However, the most owned devices are headphones and smartphones.