The global consumer TV market will deliver marginal volume growth of 0.2% year-on-year in 2025, reaching 217 million units. Geopolitical tensions including the threat of global tariff barriers by the US administration has had the effect of pulling forward purchase orders in the early part of the year as brands looked to mitigate anticipated duties. A correction of sorts has materialised in the second half of the year to normalise inventory levels. Furthermore, the end of the Chinese government’s incentive program at the end of Q1 2025 has resulted in weakening demand in China through the year.
Futuresource TV Market Outlook Report
This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.
With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.
| The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource’s Worldwide service).
| Shipment data is at the sell-in level.
| Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.
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