Online Content Creation: Social media’s dominance is reshaping video consumption, with audiences favouring authentic, organic content. YouTube has overtaken ITV as the UK’s second most-watched media source, while free live TV continues to decline.
Creator Economy: The global creator economy is booming, fuelled by individuals seeking to monetise creativity and move beyond traditional employment. 34% of content creators now make a living from social media.
Equipment Evolution: As pro PTZ cameras disrupt traditional camcorder demand in studios, education, and enterprise, content creators represent a vast new frontier for video gear manufacturers. The challenge is to encourage creators to upgrade from smartphones to dedicated video equipment.
Natural Progression: The creator journey typically involves a shift to higher-quality gear as success grows, making this transition both possible and inevitable.