2023 has brought a recovery to China's Video Entertainment market following the challenging 2022. The total market revenue is set to increase 16% to RMB215 billion. The lifting of the zero-COVID measures and general easing of government regulations have benefited the economy and entertainment market in particular. Box office has seen tremendous growth, pushing the nascent Transactional Video segment. SVoD and Pay-TV have reached a balance in the number of subscribers, so major players are adjusting prices and market strategies to generate growth.
Futuresource Video Insights China
Despite the challenges posed by the cost-of-living crisis and post-pandemic landscape, China's Video Entertainment market has edged into recovery. The box office has seen tremendous growth, pushing the nascent Transactional Video segment. SVoD and Pay-TV have reached a balance in the number of subscribers, so major players are adjusting prices and market strategies to generate growth.
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