Finland’s video entertainment market managed to go through the pandemic without contracting and continues to grow robustly. The strong Pay-TV segment provides a solid foundation for the market and creates conditions for the SVoD segment to thrive thanks to bundling and aggregation.
SVoD is the main growth driver for the market thanks to expanding penetration and increasing average household spend. Theatrical while having a slate-driven revival, won’t be returning to the pre-pandemic level. Transactional is struggling too, with the consumption of the new releases slowly moving to SVoD.