Futuresource Video Insights Italy

This Futuresource Italy Video Insights report reviews the video entertainment market landscape in Italy, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

The growth of the Italian Video Entertainment market continues. In 2024, the total market revenue is set to reach €4 billion, a 2% increase compared to 2023. Pay-TV and subscription dominate the landscape, representing 83% of all consumer revenue generated across the five sectors tracked. The weaker slate of new release content has dampened growth across box office and transactional in 2024 but is expected to witness optimism in 2025.

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, UK, USA.

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided
  • Current performance, sizing and trends within the Mexico home video market
  • CE hardware overview
  • Video market forecasting, out to 2027
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

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