The Japanese video market remains strong and steady and is set to grow 2% in 2025 to reach ¥1.44 trillion. With the SVoD sector continuing its momentum, it is the main driver of growth in the market and is set to overtake Pay-TV spend in 2026.
Pay-TV remains a key sector despite being challenged by SVoD and is still expected to account for 38% of total video spend in 2025. Box Office is on track for a more positive year and is expected to grow 10% in 2025, thanks to some key local titles. The transition to transactional digital services remains relatively slow and lags other developed territories, the physical market although in decline still has a role to play and is still nearly three times the size of the digital transactional market.