In 2024, the Polish Entertainment market is set to generate PLN11.5 billion in revenue, up 6% from 2023. Pay-TV provides a robust base, generating PLN 6.9 billion or 60% of the total market spend. The SVoD segment is the second largest and is forecast to reach PLN3.3 billion in 2024, a 12% increase over 2023. The theatrical segment is projected to grow even more, by 19% to PLN1.1 billion this year. The Digital Transactional segment's revenues are expected to increase by 12% to PLN160 million, while Physical sell-through declines by another 21% to PLN30 million. By 2028, the total market revenue is forecast at PLN12.1 billion, growing at 1.2% '24-'28 CAGR. Theatrical, Subscription, and Transactional segments are expected to continue to grow offsetting a decline in Pay-TV revenues.
Futuresource Video Insights Poland
This Futuresource Poland Video Insights report reviews the video entertainment market landscape in Poland, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
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