Futuresource Video Production Switcher Market Report

This global video switch market research report explores the dynamics, outlook and growth opportunities for video switcher technologies.  

The global production switcher market serves a diverse range of end-users with products ranging in price from <$10K to >$50K, depending on the verticals they address. Emerging from the pandemic era, the overall market experienced dynamic changes as end-user behaviours at opposite ends of the market spectrum have trended in different directions. The resurgence in live events and concerts brings renewed confidence to outside broadcast and rental markets, whilst the cultural shift towards greater use of video in “non-traditional” verticals such as corporate, education and government continues to present new opportunities for growth and product development.

To provide a strategic framework for its video switcher clients, Futuresource Consulting has produced this report based on direct quantitative and qualitative feedback from vendors and component suppliers. The research is backed up by supplemental analysis and forecasting from the firm’s broadcast and professional video equipment team. 

Providing quantification of global market value, volumes and forecasts of switcher units, this report is a vital source of information for any enterprise exploring opportunities in the video production switcher market.

The production switcher market registered a total value of $325 million globally in FY24. Market value decreased by just under 10% and volume dropped by just over 10% compared to FY23. The overall decrease in market value was driven by declines in the <$10K and >$50K price segments.

The high-end market accounted for $93.5 million globally in FY24, declining by over 10% compared to the previous year. The overall decrease in value was due to the significant investments in previous years, such as preparing for the 2024 Paris Olympic Games and various investments in live events, as the market recovers from the COVID-19 pandemic.

Most regions experienced a decrease in market value in FY24, except for MEA and Latin America. The overall decline was the result of a combination of factors, such as economic uncertainties, geopolitical tensions, and the slowdown following a period of significant investment. The growth in MEA and Latin America was mostly due to various equipment upgrade projects. 

  • Comprehensive PDF report 
  • Executive summary 
  • Methodology 
  • Macro-economic trends 
  • Market size and forecasts  
  • Pricing analysis  
  • Competitive outlook  
  • Adoption of software-defined switchers      
  • 4K trends 
  • IP video switcher adoption 
  • Focus on connectivity: IP video workflows  
  • IP vs SDI  
  • Trends in the cloud 
  • Sustainability and flexibility  
  • ME technology trends  
  • Vertical analysis 
  • Regional market sizes and forecasts: North America, Latin America, Europe, MEA and APAC 
  • Regional competitive outlook: North America, Latin America, Europe, MEA and APAC 
  • Price segment analysis 
  • Regional technology trends: North America, Latin America, Europe, MEA and APAC 
  • Key verticals by region 
  • Market sizing and quantification of the global market for switcher units 
  • Value and sales volumes 
  • Market forecasting, with five-year sales forecasts by region, by value and by volume  
  • Video switch market share, technology and competitive review, identifying and analysing key market developments and trends

 

Futuresource has been tracking, researching and consulting on broadcast equipment and related markets for more than 30 years. This video switcher publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.  

Any business with an interest in broadcast and video production will benefit from this report, particularly:  

  • Manufacturers and their suppliers 
  • Image capture intermediaries  
  • Broadcast supply chain  
  • Market strategists, marketing and sales professionals 
  • Technology investors

 

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