The wrist-worn wearables market shipped a total of 200m units growing by 5.8%.
In 2024, smartwatches reached 87m unit shipments globally growing by 10%, bouncing back from the previous years of slower growth.
AI is becoming a prominent part of smartwatches, with the technology being increasingly integrated into the devices with users gaining access to deeper insights in their health and fitness tracking. AI can analyse data to provide personalised recommendations not only in terms of fitness but also for mental and cognitive health.