The wrist-worn wearables market is projected to grow by 4.8% in 2025, to ship 209m units, while retail value is forecasted to grow by 5.2% in the same year.
Smart glasses are the category that has sparked the most interest in 2025. The improved integration with smartphones, wearables and cloud ecosystems is key as smart glasses now act as an extension of the broader personal device network, allowing users to access visual cues, capture media and interact with digital services hands-free.
Smartwatches remain the largest category in terms of shipments and continues to grow steadily, having entered its maturity phase. The key development is the addition of more impactful health features, such as the hypertension notifications of the Apple Watch 11, and the increasing focus on AI features, while maintaining the same price points.