The global digital entertainment market is transitioning into a more mature phase, where growth is increasingly driven by monetisation strategies rather than subscriber expansion.
Cinema attendance has rebounded, with 50% of households visiting at least once annually, and increased frequency among 26–45 year-olds. However, rising costs and improved home viewing options are limiting further growth.
Transactional video is seeing renewed engagement across Europe, with stable demand for premium early release content. Around 20% of consumers are willing to pay full price for early digital releases, rising significantly when pricing is reduced.
SVoD growth is slowing, with penetration reaching ~73% across markets and average subscriptions plateauing at 2.8 services per household. Growth is now driven by ad-supported tiers, bundling and content strategies rather than new user acquisition.
AVoD and FAST services continue to expand, with around 40% of households engaging with at least one service, supported by increased CTV adoption and free content availability.