The theatrical box office and digital transactional markets now operate in a more fluid, overlapping window structure, and whilst it can vary from country to country, many titles now move to digital within 45 days of their cinema debut.
After several years of disruption following COVID and the knock on effects of the 2023 Writers and Actors Strike, the theatrical sector delivered a healthy performance in 2025. Global box office revenues rose 7% to $33.2 billion, driven heavily by 22% growth in China, with Europe seeing a relatively flat year.
This Industry Perspective provides a view on the importance of audiences and the role they play across the first stages of a movies lifecycle, showcasing opportunities across different age profiles, the role that premium plays in both sectors.