Despite the efforts of assistant platform owners, user engagement with traditional “intent-based” solutions had stalled recently; indeed, the industry never quite solved the challenges in influencing consumers towards using monetizable products and services using voice alone. Instead, “command and control” interaction dominated, “voice first” interfaces never reached full potential, and it became doubtful that the financial investment in virtual assistants as a standalone product could ever be fully justified.
Tech Perspectives: The Intersect of Virtual Assistants with Generative AI
Advancements in large language models and generative AI are now considered crucial fundamental technologies necessary to expand the efficacy of voice interfaces and virtual assistants. Natural and fluid conversational interfaces coupled with the prospect for AI to provide contextual awareness and greater personalisation now appear to be the key characteristics necessary to unlock future potential. In this Tech Perspectives bulletin, Futuresource examines the intersect between generative AI and virtual assistant platforms, highlighting the potential and challenges for this disruptive technology.
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