Q2 2025 saw the market decline year on year in volume terms mainly driven by the large decline in wireless speakers. However, within this segment, Bluetooth speakers saw an increase year on
year, mainly due to the increase from Bluetooth speaker giants JBL.
Wi-Fi speakers continued to show a downwards trend with this market declining year on year. Value faired much better with the
overall market declining by significantly less year on year. Similar to the volume trend, Bluetooth speakers were the only category to post an increase year on year.