Current Market Trends
Projectors, interactive displays, screen casting equipment, conferencing equipment and loudspeakers accounted for 7% of total IT budgets on average when this research was carried out. That was a decline in both percentage terms and in real terms, likely due to funds being diverted elsewhere in the wake of the COVID-19 pandemic.
More than 99.7% of school districts have at least one form of display device installed, although interactive flat panels only feature in around two in every three schools at present. Futuresource expects this to be an area of growth, with many districts planning future ownership, along with an increase in penetration of interactive whiteboards, based on decision-maker plans.
Planned ownership of visualizers and video-conferencing solutions is also looking positive. And while COVID-19 is likely to have accelerated demand for visualizers in the short-term, there are some phones and tablet applications which are designed to emulate visualizers, and these may impact growth in the longer term.
This classroom audio visual devices report is based on interviews with school IT decision makers in the USA. The respondents represent all 50 states, grouped by East Coast, West Coast and Central states.
Understanding the current adoption levels of technology tools for the classroom, along with planned investment, is often challenging. This is due to the large number of vendors and the different solutions offered to schools. In addition, the decision-makers and influencers often operate at district level, so CTOs and CIOs do not have the same level of influence typical of other industries.
This report focuses on the current and projected ownership of classroom audio solutions, audio visual devices and voice amplification systems for the classroom, as well as the key priorities and obstacles faced.
This education technology report is one in a series of four from Futuresource, with the other three covering:
| Client Device Computing
| Classroom Tools
| Administration Tools
| Comprehensive PDF report
| Executive summary
| Audio visual devices overview
| Audio visual devices penetration
| Audio visual devices spend
| Audio visual devices usage, brands and priorities
| Audio visual devices procurement
| Feedback on the current usage of EdTech in schools and planned investment in classroom AV and classroom audio systems
| Insights into which factors are most important to schools when investing in classroom audio visual systems and their planned future purchases
| Barriers to investment are also explored, as well as key methods of procurement
| EdTech market analysis
| EdTech market size
Futuresource has been tracking, researching and consulting on the global education technology market for more than 20 years. However, since 2020, the pandemic has placed a spotlight on EdTech and the role it has played in keeping children educated, and Futuresource’s reporting has been ramped up accordingly. This publication is one in a series of highly granular research reports, produced to provide businesses with an holistic view of the market.
Any enterprise operating within the EdTech sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| EdTech market strategists, marketing and sales professionals
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