The convergence of IoT and AV markets presents potential benefits, opportunities and challenges for the AV industry. Networked devices are growing across a wide range of verticals, and businesses and enterprises are now virtualising more of their fundamental components. Data transmission is becoming ever-more accessible, communications are practically seamless, and workflows are accelerating.
In this IoT AV market trends report, Futuresource Consulting explores the potential and the challenges of integrating different types of sensors and devices into a singular management, monitoring and control system.
The report also explores the strategic impact of convergence, providing examples of use cases. In addition, it outlines the long-term trajectory of IoT AV market growth, as AV vendors learn from the IoT ecosystem, to become more cloud-enabled.
Cloudification, virtualisation and container-based applications bring AV and IoT devices into a shared domain. This is creating opportunities for AV vendors, allowing them to tap into a larger market of networked devices. However, it also represents a threat to the AV industry.
As IoT AV market solutions gain traction, the IoT industry’s higher degree of digitalisation and interoperability is giving it the edge. Compared with the majority of AV industry players, IoT vendors are better equipped to work within the IT and data-enabled domain.
Yet the increasing drive to move AV solutions from a circuit-switched infrastructure to packet-based solutions is enabling the AV industry to tap deeper into the IT industry. This trend is underlined in the shift from traditional matrix switches to AV-over-IP protocol (AVoIP) switches, enabling the network connection of devices.
As AV continues to converge with IT and IoT industries, the as-a-service model will present a highly significant monetising opportunity. When service portfolios move to the next level of growth, coinciding with the expansion of remote monitoring and management capabilities, the real value for AV clients will emerge. Going forward, this will present even more opportunities for switched-on AV vendors and their IoT AV market applications.
| Comprehensive PDF report
| Executive summary
| Defining the AV value chain
| Platforms and cloud
| AVMS market trends and challenges
| Software, SaaS and professional services
| Defining the IoT value chain
| Device management
| Edge computing and gateways
| IoT AV market challenges
| IoT AV market opportunities
| Data, data types and data volumes
| Connectivity, security and communication
| SWOT and integration challenges
| Use cases: smart cities
| Use cases: smart home and building automation
| Use cases: retail and education
| Use cases: healthcare and live events
| IoT AV market vendor profiles
| Key takeaways
| The definition, analysis and mapping of vendors across the AV value chain in the wider context of the evolving pro AV landscape
| The definition, analysis and mapping of vendors across the IoT value chain in the wider context of device management, connectivity and networking
| Use cases with AV and IoT equipment convergence
| IoT AV market size
| The platform vendor and MSP (managed services provider) ecosystem
| Opportunities and threats to AV established vendors, as well as opportunities for IoT and IT vendors entering the AV domain
| IoT AV market vendors
| Analysis of the cloud connectivity, security, virtualisation and device communication challenges across both the IoT and AV sectors
Futuresource has been tracking, researching and consulting on AV and corporate technology markets for more than 20 years. This publication is one in a series of research reports, produced to provide businesses with a complete view of the market.
Any enterprise operating within the corporate AV market and adjacent industries will benefit from this report, particularly:
| Brands and their suppliers
| Installers and consultants
| Intermediaries and supply chain
| Market strategists, marketing and sales professionals
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