Current Market Trends
The consumer ordered photo merchandise market decreased by 1.5% to €957 million across the leading six Western European countries in 2021. However, it expanded by 10.7% to €1.06 billion in 2022.
Decline rates varied significantly by country and by product in 2021, although photo calendars were the fastest declining category by value. Conversely, the photo cards and photo gifts category was the only area that registered overall value growth.
The top-three producers, by end-customer sales value, captured 34% of the market, with CeWe replacing the Photobox Group (now without Moonpig and Greetz) as the leading producer.
The market outlook is positive, with consumers renewing their photo library content, and elevating demand for all product categories. By 2026, revenues across the six European countries combined will reach €1.272 billion, up 31% from 2020, a CAGR of +4.6% from 2020 to 2026.
This photo merchandise market report assesses the development of the consumer ordered photo merchandising market sector across the six key markets in Western Europe, namely the Benelux region, France, Germany, Italy, Spain and the UK. These six countries represent around 80% of total Western European photo merchandise market value.
The report includes information on the photo merchandise market size, retail volume, value and average price forecasts through to 2026. It also includes an overview of the competitive situation by producer.
This report provides a strategic framework for any enterprise with interests in the global photo printing and merchandise market. It also forms part of a wider suite of Futuresource photo reports, which includes a consumer photo printing market track report and a consumer photobook market track report.
| Comprehensive PDF report
| Executive summary
| Research methodology
| Total photo market value outlook: Western Europe 6
| Key market metrics
| Projected market development
| Projected market development by sector
| Total market value by sector and country 2021
| Projected volume and value development by sector
| Market value by sector and country 2021
| Pricing outlook by sector
| Ordering channels by sector 2021
| Web-to-Home order split 2021
| Leading producer market share estimates across combined sectors and by sector
| Individual country sections for Benelux, France, Germany, Italy, Spain and the UK
| Trends and uptake of photo merchandise, including market developments across the top six markets in Western Europe:
| Volume, value and average price forecasts through to 2026
| Distribution trends, product trends and a detailed overview of the competitive situation
Futuresource has been tracking, researching and consulting on the consumer photo market for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a complete view of the global photo merchandising market.
Any enterprise operating within the photo merchandise and wider consumer photo products sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| Market strategists, marketing and sales professionals
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