This global tablet market report presents Futuresource research into the tablet market, highlighting key trends at a regional level, while an accompanying Excel dataset provides trends and data at a country level.
Shipment data is presented at sell-in level. Tablet market share, installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.
The report acts as a strategic framework for any enterprise operating within the tablet market or its adjacent sectors.
The worldwide tablet market, including consumer and enterprise verticals, shipped a total of 181.1M units in 2022, declining by 1.9% from 2021. The B2B sector saw significant growth with a total of 57.3M unit shipments, with many companies investing in 2-in-1 devices and tablets as solutions to the remote work setting. China saw an increase in shipments because of the continuous Covid-19 restrictions, while the other big regions and countries saw a slight decline because of the change in the behaviour patterns of buyers.
This summary document highlights key trends at a regional level, while the accompanying Excel dataset details trends and data at a country level.
Shipment data is presented at sell-in level. Installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.
Research for this report was conducted in April/May 2023.
| Comprehensive PDF report
| Executive summary
| Market development
| How big is the tablet market?
| Is the tablet market dying?
| Consumer vs B2B sales
| Market volume by region
| Tablet vs smartphone penetration growth
| Retail market value by region
| B2B tablet shipment growth worldwide
| Worldwide competitive landscape
| Product trends
| Tablet growth areas and emerging verticals
| Consumer research
| Global tablet market share and market sizing, by quantifying and tracking worldwide sales of tablets
| Market analysis
| Product, technology and competitive reviews, interpreting key market developments and trends
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in the tablet market will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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