Current market trends
The worldwide tablet market, including consumer and enterprise verticals, achieved 185 million shipments in 2021. Following growth of 3.8% in 2020, the demand for tablets in both consumer and enterprise markets remained strong due to hybrid learning and work-from-home initiatives.
Uptake in developing markets in Latin America, META and APAC was driven by government efforts to promote digital learning in schools. This trend is expected to continue due to the necessity of new students to have a device in newly digitalised education systems. Also, these countries still faced severe lockdown measures, therefore increased home entertainment and remote working requirements also resulted in stronger tablet uptake.
Component shortages and distribution issues presented major challenges for the tablet market in 2021. The component issue became such a constraint that Apple announced it would cut production of the iPad and divert chip inventory to iPhone production. On the whole, other major vendors managed to maintain production levels by using older chip inventory. The biggest challenges for 2022 were the high costs of logistics, combined with global inflation.
This global tablet market report presents Futuresource research into the tablet market, highlighting key trends at a regional level, while an accompanying Excel dataset provides trends and data at a country level.
Shipment data is presented at sell-in level. Tablet market share, installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates. The report also explores how much of the market is Samsung tablets and how much of the tablet market does Apple own.
The report acts as a strategic framework for any enterprise operating within the tablet market or its adjacent sectors.
| Comprehensive PDF report
| Executive summary
| Market development
| How big is the tablet market?
| Is the tablet market dying?
| Consumer vs B2B sales
| Market volume by region
| Tablet vs smartphone penetration growth
| Retail market value by region
| B2B tablet shipment growth worldwide
| Worldwide competitive landscape
| Product trends
| Tablet growth areas and emerging verticals
| Consumer research
| Global tablet market share and market sizing, by quantifying and tracking worldwide sales of tablets
| Market analysis, with forecasts out to 2026
| Product, technology and competitive reviews, interpreting key market developments and trends
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in the tablet market will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
Latest Consumer Electronics Reports
Futuresource Consumer Home Audio Tracker
The home audio quarterly tracker report is a regular output of Futuresource Consulting’s home audio equipment market research program. This report provides an update on the global home audio market size and home audio market share for Q1 2022, as well as providing market data from Q1 2020 to Q1 2022.
Author: Chris Bull
Futuresource Consumer Headphones Tracker
This headphones quarterly tracker report forms part of Futuresource Consulting’s regular global headphone market research program. It provides an update on the global headphone market size, headphone market growth, and market share of headphones companies for Q1 2022, as well as providing market data from Q1 2020 to Q1 2022.
Author: Saranraj Mathivanan
Futuresource Virtual Assistants Tracker
Covering seven major product categories with global market coverage across 22 distinct device types, Futuresource’s Virtual Assistant Tracking Service monitors the adoption of voice interfaces worldwide by region, assistant platform, and by product from over 100 individual brands.
Author: Simon Forrest Lewis Maddocks
Futuresource XR Market Track
On the back of a breakout year in 2021, the XR hardware market (including AR and VR) has had a quiet 2022 with volumes forecast to fall 6% as the worldwide economic downturn hits consumers’ pockets. However, while the short-term picture looks fairly stagnant, there remains huge excitement for the XR market in the medium to long term with a 2022-2026 CAGR of 27% forecast.
Author: Guy Hammett