Current market trends
The global TV market continued to decline in 2022 after a 2.4% fall in 2021, which was mostly driven by component shortages. In 2022 the decline was predominantly attributed to the global economic slowdown, geopolitical tensions and the rise in the cost of living. All these factors have come together to create a consumer reluctance to upgrade TVs.
TV markets are expected to experience a variety of situations in both developed and developing countries in 2023. Futuresource anticipates developed markets such as North America and Europe to exhibit significant declines, whereas developing markets such as Asia Pacific, Latin America and the Middle East will continue to perform better in comparison.
Looking to the brands, Samsung continues its dominance, with its focus shifting towards the premium TV segment. The company is expected to further boost its market share in revenue terms, but will experience a marginal decline in sales volume share, due to stiff competition in the low- and mid-tier TV segments.
LG has consolidated its position in the market through its continuous product mix improvement and a strong premium TV portfolio of OLED, QNED and large-size TVs. LG is also improving the cloud gaming experience by continuously adding apps such as Utomik and Blacknut on top of its existing Google Stadia and GeForce Now offerings.
This Futuresource TV market report provides an updated outlook for the global consumer TV market. It reviews key developments during 2022, including tv market share and tv market size, with forecasts out to 2026.
With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.
|Comprehensive PDF report
| Executive summary
| TV markets by size
| Worldwide TV outlook
| Shipments by region
| Retail value by region
| Growth by country
| Screen size development
| 4K UHD market outlook
| 8K worldwide TV outlook
| Emerging TV screen technologies and initiatives
| Smart TV
| Voice technology
| Operating systems development
| Impact of AVOD on TV market
| Soundbar market outlook
| How many TV markets are in the US?
| TV market maps
| US largest TV markets
| Vendor sustainability initiatives
| Vendor competitive overview
| Flat panel TV competition
| TP Vision
| Global TV market share and market sizing, by quantifying and tracking worldwide sales
| Market analysis, with forecasts out to 2026
| Product, technology and competitive reviews, interpreting key market developments and trends
| The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting’s worldwide service
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in the TV market will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
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