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Futuresource TV Market

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The global TV market has experienced a turbulent time since the start of the pandemic. Some key markets have witnessed record growth, while other emerging markets have experienced contrasting fortunes. 2021 has been challenging for many vendors against a backdrop of chip shortages and, in many cases, benchmarking against a strong 2020 performance.

The volatility in the market is expected to lead to a market decline globally in 2021 in unit terms, but with chip shortages contributing to ASP increases, consumer spend is on course to grow.

This report provides an updated outlook for the worldwide consumer TV market. It reviews key developments in 2021 and supplies forecasts to 2025. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.

The report is accompanied by a detailed Excel spreadsheet which segments 40 countries/regions individually (for those clients that subscribe to Futuresource’s Worldwide service).

  • Shipment data is at sell-in level.
  • Installed base and ownership levels are assessed based on retail sales and a knowledge of replacement rates.

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