Worldwide shipments for TV sets in 2020 are forecast to reach 233m units, an increase of 1.2% y-on-y.
Trade value, however, is expected to decrease by 1%, to $83.7bn, as steep discounting on large screen models impacts average selling prices.
Smart TV and 4K UHD shipments are set to reach 170m (+5%) and 145m (+16%) units respectively.
The pandemic has resulted in consumers in many markets focusing their spend on home entertainment and so lifted TV sales, a trend likely to continue into 2021. However the economic fallout will ultimately limit disposable income in the wake of the virus and ensure that growth in the longer term is muted.
This 38 page report provides an updated outlook for the worldwide consumer TV market. It reviews key developments in 2020 and supplies forecasts to 2024. It profiles key regions & countries, and reviews the major developments in terms of product features and competitive landscape.
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