This education market report explores the growth and benefits of video conferencing in education. It includes video use, distance learning, lecture capture systems and non-teaching use cases, which have all witnessed accelerated growth since the COVID-19 pandemic. And while there is considerable excitement surrounding the potential for increased use of video within education, the vertical presents some unique challenges for businesses. These need to be considered carefully, particularly by vendors more accustomed to the corporate space.
As a result, this report has been created to evaluate the advantages and disadvantages of video conferencing in education for vendors, review eco initiatives, and explore the drivers and barriers to adoption. It also compares the sustainability programmes of leading PC OEMs and the attitudes towards eco practices among K-12 and higher education IT decision-makers.
This report provides a strategic framework for any enterprise wanting to enter or strengthen its position in video conferencing in higher education or K-12 markets.
Prior to the COVID-19 pandemic, the education sector already commanded a significant share of the room conferencing market. However, since 2020, the importance of video conferencing in education has skyrocketed. In 2020, total volumes rose by 252%, and education’s share of the total market went from 18% to 40%. At the same time, many vendors in this area suffered from decreasing sales into the corporate vertical, due to office closures and increased home-working, but found that the education vertical covered this shortfall.
Futuresource expects the total video market in education to grow at a CAGR of 11% in volume, and 24% in value, out to 2025. This is being driven by the increased uptake of higher-priced devices such as collaboration bars.
In value terms, Futuresource forecasts show that the Americas and EMEA exhibit the greatest value growth potential, with a CAGR of 24% in both markets. A preference for lower-cost devices in APAC is resulting in a reduced CAGR of 19% for that region.
Moving forward, despite the decline of fully remote learning, there are important ways in which video communications can be leveraged within the classroom. For example, it allows for pupils in different schools to attend a class taught by a different teacher, opening up the subject options any one school can offer to its students. There are also large opportunities for changing the way that students approach certain subjects, by linking schools in different countries to facilitate foreign language learning.
| Comprehensive PDF report
| Executive summary
| Introduction to video in education
| Education ecosystem
| Use of video in education
| Video collaboration by vertical
| Hardware competitive landscape
| Product definitions
| Education video use cases and definitions
| Remote learning
| Total addressable market
| Number of classrooms and teachers in K-12
| Number of lecture theatres and classrooms in higher education
| Pupil / teacher ratio
| Education spending
| Challenges and trends
| Education software and platforms
| Learning management systems
| Lecture capture solutions
| Smart lecture capture system market
| Unified communications and collaboration
| Supply issues
| Video camera use in education
| Video collaboration
| Pro webcams
| Fixed cameras
| PTZ cameras
| Collaboration bars
| Pro PTZ cameras
| Video in education: Americas
| Video in education: EMEA
| Video in education: APAC
| Video in education: China
| About Futuresource Consulting
| Market sizing of video conferencing tools and the lecture capture systems market within education, in terms of both volume and revenue
| Use cases and wider learning management tools, forecasting market developments through to 2025
| Total addressable market for K-12 and higher education, detailing the total number of classrooms, seminar rooms, lecture halls and other spaces used for education
| How the education vertical varies by region
| The potential for remote learning solutions within the education vertical
Futuresource has been tracking, researching and consulting on the global education technology market for more than 20 years. However, since 2020, the pandemic has fixed a spotlight on EdTech and the role it plays in keeping children educated, and Futuresource’s reporting has been ramped up accordingly. Any enterprise operating within the EdTech sector that wants to understand the future role of video will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| Network and infrastructure providers
| EdTech market strategists, marketing and sales professionals
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