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Futuresource Video Insights Italy

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The Italian video market is experiencing a solid recovery in 2021 after a turbulent pandemic period, with the outlook positive for the rest of the forecast period. The growing traction of OTT services across SVoD and digital transactional sectors will drive long term growth of consumer spend, exceeding the pre-pandemic level in 2022, whilst the reopening of cinemas and a raft of blockbuster Hollywood content will propel entertainment spend towards the €4bn threshold next year.

This report reviews the overall video entertainment market in Italy and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include:
Subscription video on demand (SVoD)
Transactional video:
Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD)
DVD & Blu-ray (sell-through and rental)
Subscription Pay-TV
Box office
Detailed market data is provided from 2017 with forecasts to 2024 in the corresponding excel spread sheets.
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, UK, USA

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