Futuresource Video Insights Italy

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Content & Entertainment

Date Published: 21 Nov 2022

Despite the obvious challenges following the pandemic period, the Italian Video entertainment market is on the road to recovery and is set to grow 7% in 2022 to €3.7 billion. Box office resurgence and SVoD spend are the key drivers of growth despite a slowdown in SVoD subscriber growth. In 2022, a bumper slate of new releases has been crucial for box office recovery and the digital transactional sector, providing optimism for the entire forecast period. The Pay-TV sector remains the backbone of the video landscape, even as consumers shift to alternative platforms.

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, UK, USA

This Futuresource Italy Video Insights report reviews the video entertainment market landscape in Italy, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

| Comprehensive PDF report

| Executive summary

| Expert assessment of the video industry landscape

| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)

| Pay-TV VoD and CVoD

| Physical home video, covering DVD and Blu-ray sell-through and rental

| Subscription Pay-TV covering monthly cable and satellite TV subscription fees

| Box office

| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

| Accompanying Excel spreadsheets are provided

| Current performance, sizing and trends within the Mexico home video market

| CE hardware overview

| Video market forecasting, out to 2027

| The competitive environment for premium streaming video

| AVoD market size

| AVoD market share

| BVoD marketing

| Home video market share

| SVoD market growth

| SVoD market share

| Pay-TV outlook

| Trends in transactional video

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

| Content providers, broadcasters and their suppliers

| Intermediaries and supply chain companies

| Hardware, infrastructure and service providers

| Content and CE market strategists, marketing and sales professionals

| Companies with interests in adjacent entertainment sectors

| Investors