This Futuresource Norway Video Insights report reviews the video entertainment market landscape in Norway, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
2022 has been another year of stable growth in Norway, as the pandemic only slowed down the video entertainment market. Pay-TV provides a solid foundation, generating 57% of revenues, and supporting SVoD growth through bundling and aggregation. SVoD remains the key driver of growth, although the pace is the smallest in Nordics due to the already high market saturation.
The return of a full year of theatrical slate into cinemas has driven the growth. Yet, as per all Nordic markets, a return to pre-pandemic revenues is not expected in the forecast period. Theatrical together with transactional will remain comparatively small, as the consumption of most of the new releases is expected to move to SVoD.
| Comprehensive PDF report
| Executive summary
| Expert assessment of the video industry landscape
| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
| Pay-TV VoD and CVoD
| Physical home video, covering DVD and Blu-ray sell-through and rental
| Subscription Pay-TV covering monthly cable and satellite TV subscription fees
| Box office
| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
| Accompanying Excel spreadsheets are provided
| Current performance, sizing and trends within the Norwegian home video market
| CE hardware overview
| Video market forecasting, out to 2027
| The competitive environment for premium streaming video
| AVoD market size
| AVoD market share
| BVoD marketing
| Home video market share
| SVoD market growth
| SVoD market share
| Pay-TV outlook
| Trends in transactional video
Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.
Any business operating within this space and its related sectors will benefit from this report, particularly:
| Content providers, broadcasters and their suppliers
| Intermediaries and supply chain companies
| Hardware, infrastructure and service providers
| Content and CE market strategists, marketing and sales professionals
| Companies with interests in adjacent entertainment sectors
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