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Futuresource Video Insights Sweden

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The Swedish video entertainment market saw a return to growth in 2021, exceeding pre-pandemic levels. SVoD remains central to the Swedish market, driving growth as a result of the continued strength of existing players and recent entrants. Outside SVoD, the transactional market suffered in 2021 due to a lack of new releases but a bounce back is expected in 2022 thanks to a bumper slate, although declines will persist for the physical market. Pay-TV’s robustness continues to be challenged by the competitive SVoD market.

This report reviews the overall video entertainment market in Sweden and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, UK, USA

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