Futuresource Video Production Switcher Market

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Professional Broadcast

Date Published: 02 Nov 2023

This global video switch market research report explores the dynamics, outlook and growth opportunities for video switcher technologies.

When the COVID-19 pandemic hit, it radically altered the dynamics of the global production switcher market. Although it caused significant disruption to live events - a key contributor to demand in the video splitters and switchers market - it also prompted businesses to seek opportunities for growth in non-traditional verticals. These included corporate, government and education, as well as the newly ascending creator economy.

Now, post-COVID, the expanded addressable market provides a wide range of opportunities for enterprises operating in this space.

To provide a strategic framework for its video switcher clients, Futuresource Consulting has produced this report based on direct quantitative and qualitative feedback from vendors and component suppliers. The research is backed up by supplemental analysis and forecasting from the firm’s broadcast and professional video equipment team.

Providing quantification of global market value, volumes and forecasts of switcher units, this report is a vital source of information for any enterprise exploring opportunities in the video production switcher market.

Emerging from the pandemic era, the overall market experiences dynamic changes as end-user behaviours at each end of the spectrum trend in different directions. The resurgence in live events and concerts brings renewed confidence to outside broadcast and rental markets, whilst the cultural shift towards greater use of video in “non-traditional” verticals such as corporate, education and government continues to present new opportunities for growth and product development.

The production switcher market achieved annual value growth globally in FY22. As market value inched upwards, the volume of inputs fell compared to FY21. The increase in market value is a result of an annual increase in value of the high-end >$50K price segment, as well as a rise in ASP in the <$10K segment despite the segment declining terms of the volume of inputs shipped.

| Comprehensive PDF report

| Executive summary

| Methodology

| Macro-economic trends

| Market size and forecasts

| Pricing analysis

| Competitive outlook

| Adoption of software-defined switchers

| 4K trends

| IP video switcher adoption

| Focus on connectivity: IP video workflows

| IP vs SDI

| Trends in the cloud

| Sustainability and flexibility

| ME technology trends

| Vertical analysis

| Regional market sizes and forecasts: North America, Latin America, Europe, MEA and APAC

| Regional competitive outlook: North America, Latin America, Europe, MEA and APAC

| Price segment analysis

| Regional technology trends: North America, Latin America, Europe, MEA and APAC

| Key verticals by region

| Market sizing and quantification of the global market for switcher units

| Value and sales volumes, with data from 2015 to 2026

| Market forecasting, with five-year sales forecasts by region, by value and by volume

| Video switch market share, technology and competitive review, identifying and analysing key market developments and trends

Futuresource has been tracking, researching and consulting on broadcast equipment and related markets for more than 30 years. This video switcher publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with an interest in broadcast and video production will benefit from this report, particularly:

| Manufacturers and their suppliers

| Image capture intermediaries

| Broadcast supply chain

| Market strategists, marketing and sales professionals

| Technology investors