Author: Jeremy Wills
Date Published:
Market trends
Visualisers were first used in Higher Education lecture theatres, where they attracted a strong following. Usage then extended to K-12 schools, especially in the USA, where sales of visualisers in the late 2000s and early 2010s were as prolific as those of interactive whiteboards.
In the post-pandemic world, K-12 education provides a lucrative target market for vendors and component suppliers alike, with over 41 million classrooms and 1.5 billion enrolled students and teachers across the world. During 2020 and 2021, the market experienced significant growth, representing the most beneficial period for visualisers since Futuresource Consulting’s reporting began in 2007.
Futuresource expects latent demand for visualisers to continue throughout 2023, before volumes begin to retreat back fromY2024 onwards.
The visualiser, or document camera market, peaked in 2010 and remained relatively flat until 2020. However, upon the rise of COVID-19, the market experienced new and significant growth. This Futuresource visualiser market report explores the opportunity in the Americas and EMEA, while incorporating a combination of brand feedback and Futuresource analysis to cover other world regions and visualising market shares where relevant.
With sales data at sell-in level and five-year sales forecasts, this report explores the dynamics shaping the visualiser market, providing a strategic framework for any enterprise with interests in this branch of education technology.
| Comprehensive PDF report
| Executive summary
| Global and regional outlook
| Visualiser brand analysis at regional and country level
| Visualiser market share
| Product and feature analysis
| Model specification analysis
| K-12 classroom penetration
| Actual sell-in volume data from visualiser vendors
| Sales data at sell-in level for USA, UK and Western Europe
| Forecasting with five-year sales forecasts out to 2026
| Product, technology, and competitive review, to identify and interpret key market developments and trends
Futuresource has been tracking, researching and consulting on the global education technology market for more than 20 years. However, since 2020, the pandemic has placed a spotlight on EdTech and the role it has played in keeping children educated, and Futuresource’s reporting has been ramped up accordingly. Any enterprise operating within the EdTech sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| EdTech market strategists, marketing and sales professionals
| Investors
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