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Futuresource Video Insights: Italy

Italy’s video entertainment market remains the fourth largest in the EU, at around €4 billion, with the innovative Pay-TV industry continuing to provide the backbone to the market. Italy has struggled with a troubled economic backdrop which in 2015 began to move in a positive direction and led to packaged video bucking a global trend and growing. However, in 2016 the key movement will be strong box office and greater uptake of digital services, driven by new and existing players.

This report reviews the overall video entertainment market in Italy, assessing the impactors and drivers as the sector transitions to digital. Key areas of coverage include:

Packaged home video: DVD & Blu-ray (sell-through and rental)
Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
Box office

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.