In 2024, the global tablet market, encompassing both consumer and enterprise segments, shipped a total of 184.1million units, representing a 6.9% YoY increase compared to 2023. In the B2B sector, shipments increased significantly by 11.6% year-over-year (YoY), reaching 64.8 million units. This rise was mainly influenced by the growing end-of-life replacement activity of the devices purchased during the COVID-19 period. Retail segments saw a 4.5% increase in shipments to 119 million units in 2024. This reflects strengthened consumer demand for digital products.
Futuresource Tablet Market Report
This global tablet market report presents Futuresource's research into the tablet market, highlighting key trends at a regional level, while an accompanying Excel dataset provides trends and data at a country level.
Shipment data is presented at sell-in level. Tablet market share, installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.
The report acts as a strategic framework for any enterprise operating within the tablet market or its adjacent sectors.
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