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Futuresource Battle for the Living Room Perspectives - Worldwide Dec 18

The widespread uptake of OTT services and associated hardware has created opportunities and challenges for the entertainment and hardware industry in recent years.

This explosion of content and unprecedented rise of direct to consumer services and new Internet ‘super aggregators’ is challenging the traditional media incumbents. Today’s consumers have greater choice and are increasingly promiscuous. Arguably, the “battle for the smart home” may be more appropriate for 2019 (and we will touch on this in the report). However, given how central entertainment content is to driving hardware uptake and that most consumers spend four hours per day watching TV, entertainment’s control of the living room remains as important as ever.

This perspectives report from Futuresource will summarise the landscape, looking at the role of different players, services and content. This key theme will be explored in more detail throughout Futuresource’s reporting in 2019, including gleaning consumer insights through its Living with Digital consumer surveys and its ongoing industry research with the electronics hardware and entertainment industries.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.