Broadcast and Pro AV Insights for 2025: The Must-Watch Session for Broadcast Professionals

The professional AV and broadcast industries are in the throes of transformation. Market forces are shifting, traditional revenue streams are under pressure, and the demand for cutting-edge production technology has never been higher.

All this is addressed in the latest must-see episode of Future Sessions, the ongoing free-to-watch video series from Futuresource Consulting. On 1^st May Helen Matthews, Senior Market Analyst, and Joyce Wang, Lead Analyst, break down the most important trends shaping the industry in 2025 and beyond. Here are some insights into what they’ll cover.

Adapting to a new global reality

The global economy remains uncertain. The aftershocks of industry disruption, from Hollywood’s SAG-AFTRA and WGA strikes, to declining ad revenues, are still being felt. With fewer product launches and an industry-wide pivot towards workflow efficiency, manufacturers and content creators need to rethink their strategies.

Yet, within these challenges lie opportunities. As traditional broadcast models evolve, new investment areas are emerging. This Future Sessions episode will explore integrated workflows, cloud-powered production and AI-driven content creation, as well as the trend for younger audiences to shift towards digital-first platforms, forcing brands to adapt or risk falling behind.

The key opportunities brands cannot ignore

While some brands consolidate, others are seizing new growth opportunities. The 2026 FIFA World Cup in North America is set to ignite fresh investment in broadcast production technology. Meanwhile, corporate video production and higher education are becoming major drivers of pro AV equipment adoption. Brands that understand these shifts will be in a better position to thrive.

At the same time, the rise of online content creators is reshaping the market. As influencers and digital-first publishers upgrade from smartphones to professional-grade cameras, manufacturers have a lucrative chance to capture this rapidly expanding segment.

What’s next for AI and cloud in broadcast?

AI and cloud technology are no longer optional. They’re now fundamental to modern production workflows. Hybrid solutions combining on-premise and cloud-based tools are becoming the new industry standard, enabling more agile, cost-effective content production. AI-powered automation is revolutionising subtitling, translation and even content generation, but it also brings new challenges in news verification and ethical reporting.

If you’re working in broadcast, Pro AV or media production, this is one Future Session you cannot afford to miss. Join the session on [date] to gain exclusive insights from Futuresource Consulting’s industry experts and learn how to navigate 2025’s biggest pro AV challenges and opportunities.

Register now to receive the session when live. 

About Futuresource Consulting
Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions.

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com