New Future Session available -Lights, camera, enterprise! Why pro video is the new corporate standard

Lights, Camera, Enterprise! is the latest Future Session video from Futuresource Consulting and Platform Communications, spotlighting the findings and opportunities revealed in their new joint report. This engaging session explores how the convergence of professional broadcast and enterprise video technologies is reshaping corporate communication, marketing, education, and retail.

Speakers include:

• Chris Mcintyre-Brown (Futuresource), Managing Director, Futuresource Consulting
• David Lawrence, Managing Director, Platform Communications

The accompanying report, Lights, Camera, Enterprise!, is now available for free download. It dives deep into how high-end video tools—once reserved for media professionals—are becoming essential assets in boardrooms, classrooms, and content studios across sectors.

Key findings include:

• 89% of enterprise end users now produce video content in-house.
• 6% of broadcast camera sales now go to corporate buyers—up from 2% in 2019.
• 42% of retail businesses are producing their own marketing videos for platforms like TikTok and YouTube.
• 60% of professionals aged 22–26 are already creating video content, signalling a generational shift in enterprise communication.

“Professional video is no longer a luxury—it’s a strategic asset,” said Chris Mcintyre-Brown (Futuresource), Managing Director at Futuresource Consulting. “This report is a must-read for vendors, marketers, and AV professionals looking to understand and capitalise on this shift.” 

The report also provides actionable strategies for marketers, including how to:

• Focus on business outcomes, not just specs
• Tailor messaging to different buyer personas
• Equip channel partners with sector-relevant content

View the latest Future Session by signing up here. 

Download the full report now. 

Media Contact:
Nicola Finn
Marketing Manager, Futuresource
📧 nicola.finn@futuresource.com