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Audio Collaborative 2020


We hosted our well renowned Audio Collaborative event virtually for the first time in six years. With health and safety being of prime importance during the coronavirus outbreak, we ensured all co-workers, exhibitors, thought leaders and attendees felt at ease to best experience and deliver the range of fascinating topics discussed.

Taking place over the 4th and 5th November, Audio Collaborative 2020 continued to be an event to share industry insights, engage with global brands and define the future of the audio industry within the ‘new normal’. Thought-provoking panels and presentations were designed to ensure audio brands emerge from the crisis as stronger, better positioned, more valuable businesses.

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Day 1
Opening Keynote - How Technology is Rapidly Changing the Entertainment Experience

Geir Skaaden, Chief Products and Services Officer – Xperi

Radio as an Evergreen - Content Genre (Panel)

Moderator: Jack Wetherill, Principal Analyst – Futuresource Consulting
Travis Baxter, Content & External Affairs Director – Bauer Media
Ian O'Neill, Head of Radio and Head of Broadcasting Resilience - Department for Digital, Culture, Media & Sport (DCMS)
Chris Burns, Head of Audio & Digital – BBC
Steve Raizes, Senior Vice President, Podcasting – ViacomCBS

Reaching Customers & Selling Sound in an Increasingly Dominant Digital World (Presentation)

Robert Jan van Dormael, Vice President of Consumer Marketing – Harman

Who Will Win the Share of Ear - Key Market Drivers and Applications Fuelling Demand (Panel)
Sponsored By Cambridge Audio

Moderator - Luke Pearce, Market Analyst – Futuresource Consulting
Tim Johnston PE, Vice President of Engineering – Starkey Hearing
Bernice Cramer, Director of Product Management and Global Marketing, Professional Audio – Bose
Chris Havell, Senior Director of Product Marketing, Voice & Music – Qualcomm Technologies
Stuart George, Managing Director – Cambridge Audio

Voice Input: What is the Magic and What's Next? (Presentation)
Sponsored by DSP Concepts

Dr Paul Beckmann, Founder & CTO – DSP Concepts

Next Decade of Audio Tech (Panel)
Sponsored by Flexound

Moderator: Simon Forrest, Principal Analyst – Futuresource Consulting
Adam Levenson, Senior Director, Business Development – Waves Audio
Andreas Ehret, Director, Technology Marketing – Dolby
Stefan Meltzer, Chief Business Development Manager – Fraunhofer
Dave Berol, Senior Solutions Audio Engineer – Amazon
Mervi Heinaro, CEO – Flexound

Consumer Audio Trends - The Outlook Past COVID-19 (Presentation)

Guy Hammett, Market Analyst – Futuresource Consulting


Day 2
Evolution of the Gamer - Opportunities for the Audio Hardware and Entertainment Industry (Presentation)

Carl Hibbert, Associate Director of Entertainment Content and Media - Futuresource Consulting

The Next Decade of Music Delivery – Revenue Drivers, Challenges and the Competitive Landscape (Presentation)

Alexandre Jornod, Market Analyst - Futuresource Consulting

Accelerated Growth of Live Streaming of Concerts and User Generated Content (Panel)

Moderator: James Kirby, Market Analyst - Futuresource Consulting
Katy Templeman-Holmes, Director of Market Strategy – Harman
Harry Parslow, CEO – Tourlife
Meridith Rojas, Global Head of Creator Marketing – Logitech
Jim Odom, President – Presonus Electronics

MEMS Technology in Audio (Presentation)
Sponsored by Usound

Andrea Rusconi, Managing Director & CTO – Usound

AV Collaboration tools and app usage turbocharged during lockdown (Panel)

Moderator: Adam Cox, Senior Market Analyst - Futuresource Consulting
Martin Bodley, Director, Emerging Businesses – Bose
TJ Varghese, Product Manager – Google
Jason Goecke, VP and General Manager – Intel unite

Why is TikTok so much more than a social media platform? (Presentation)

Presenter: David Saidden, Director of Strategic Partnerships – ByteDance

Expansion of the Technology Giants in Consumer and Pro A/V Sectors (Presentation)

Simon Bryant, Director of Research – Futuresource Consulting


Audio Collaborative brought together delegates from some of the leading companies in the industry, giving our sponsors the opportunity to showcase their brand and products in the presence of an influential audience. Below, you'll find the different sponsorship opportunities that we offer at our events.

Title Sponsor

For decades, Qualcomm has connected the world. From mobile to compute, 5G to AI, connectivity is in our DNA. In audio, we are focusing our expertise on bringing the world powerful, immersive audio. Our offerings are designed specifically to support our customers with the advanced technologies and flexibility they need to develop high performance, feature differentiated, and superior sounding audio products. As the demand for connected audio devices increases, our customers can rely on our portfolio of scalable, end-to-end technologies to build a new wave of devices that can be used all day, every day and can be taken anywhere. The connected world of audio products is more breathtaking, more immersive than ever before.


Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via our brands: DTS, HD Radio, IMAX Enhanced, Invensas, TiVo, and by our startup, Perceive, make entertainment more entertaining, and smart devices smarter.


DSP Concepts is a leading provider of audio signal processing technology for a broad range of product areas, including features in voice enabled speakers and car audio systems. 


Flexound Augmented Audio adds the sensation of touch to audio-visual listening experiences — be in music, games, television, streaming, or movies.


Based in the heart of London, Cambridge Audio has pursued one simple objective since its inception in 1968: to produce audio equipment that faithfully creates a pure and natural sound. Cambridge Audio is dedicated to bringing unfiltered, unadulterated ‘Great British Sound’ into your home. From the iconic P40 amplifier right through to the award-winning CXN network player and globally acclaimed Melomania 1 true wireless headphones, Cambridge Audio designs each product from the ground-up to deliver the purest and most faithful reproduction of your music. This approach has been instrumental in creating generations of award-winning products, and Cambridge Audio products are consistently recognised for their performance, innovation and value.


USound GmbH is a rapidly growing audio company offering high-performance silicon speakers and high-quality sound solutions based on MEMS (Micro-Electro-Mechanical Systems) technology. It is our vision to inspire music enthusiasts and acoustic professionals with crisp, natural sound for a fantastic hearing experience. With our headquarters in Graz and Vienna (Austria), as well as offices in Shanghai and Shenzhen we serve international customers, enabling them to create smart audio applications with our MEMS speakers.


Audinate is the leading provider of professional digital audio networking technologies globally. Audinate's Dante platform distributes digital audio signals over computer networks, and is designed to bring the benefits of IT networking to the professional AV industry. Using Dante-enabled products ensures interoperability between audio devices and allows end users to enjoy high quality, flexible solutions—typically with a lower total cost of ownership.


Sonarworks is the leading sound calibration company in the professional recording studio space. It's used in more than 70,000+ recording studios and more than 45 Grammy-award winning engineers recording A-list stars like Rihanna, Madonna, Adele, Kanye West etc are relying on Sonarworks technology. Now Sonarworks is driving beyond the professional market and is delivering individually personalized sound experiences for music lovers with SoundID. We are bringing personally perfected sound to consumer thanks to our unique proprietary technology. Now, professional creators and listeners like you and I can all define our own personal SoundID based on device, preference, and hearing. We are backed by artists, creators, and music lovers all over the world. Why? Because we make sure the sound can be enjoyed to the max, irrespective of how, when, or where you listen. And importantly - our collected data and analytics help continuously improve the experience everywhere. We believe in perfection. And perfect is personal.


Sponsorship Packages

Sponsorship Package Title Sponsor Demo Space with Speaker Demo Space without Speaker Session Sponsor
Speaker or Panel Slot


Demo Space incl. company overview copy, downloadable PDF's, video reels and chat functionality


Logo on Event Home Page


Logo on Interval Slides


Social Promotion Pre/During/Post Event


Company Mention in Futuresource Press Release


Independent Blog Article on Event Topic Published on Futuresource Website


Company Video on Event Home Page (up to 3 mins)


Screenings of Company Videos Throughout the Event (up to 2 mins)


1 Company Video After your Sponsored Session (up to 2 mins)


Additional Tickets

2x free tickets

1x free ticket N N
10% Discount on Extra Tickets









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