OVERALL
Household financial stability has seen slight improvements across most of the markets surveyed.
- The UK and USA continue to see the largest levels of households somewhat or significantly better off, at 27% and 31% respectively.
- Whilst a strong indicator of the continued financial health of households, the survey was in-field before the current USA / Iran conflict commenced. Since this point, all except the USA have seen financial forecasts for measurements such as GDP growth downgraded. In addition, inflation rates are higher than at the end of 2025, with the knock-on effect of oil prices being passed on to consumers in most key regions.
CINEMA
Based on Futuresource Screen Trends tracking, 2025 saw a strong return to revenue growth at 7%, generating over $33 billion. This was partly driven by continued price increases in the average ticket price and audiences wanting a more premium experience, but growth was also driven by increases in attendance frequency in nearly all markets.
TRANSACTIONAL
Audiences who buy or rent have seen a continued improvement across European markets, with the exception being the UK. Alongside the USA and Canada, the UK saw a dip in share of audiences transacting.
SUBSCRIPTION VIDEO ON DEMAND
Overall SVoD penetration growth slowed considerably, with the seven-country average reaching 73% compared with 72% a year ago. The average number of subscriptions per household also plateaued at 2.8 services.
AVOD SERVICE ENGAGEMENT
Across the 7-markets, on average 4 in every 10 households are now engaged across AVoD services. However, uptake of AVoD compared to the prior year has seen a mix of some markets plateauing, whilst others have seen a boost in engagement, with the USA and Spain seeing significant jumps in usage.