Futuresource Consulting unveils insights into the booming creator economy with new Video Content Creator Report

Futuresource Consulting has announced the upcoming release of its new Video Content Creator Report, offering an in-depth look at the explosive growth and evolving landscape of online content creation. 

With over 200 million content creators worldwide and the creator economy projected to reach $480 billion by 2027, the report will highlight and explore how platforms like YouTube have overtaken traditional TV in the UK and US, reshaping how audiences consume video. This shift is driving unprecedented demand for fresh, authentic content and opening new opportunities for video equipment manufacturers. 

Helen Matthews, Senior Analyst at Futuresource Consulting, comments:

“Social media is now the dominant force in video viewing, with UK consumers dedicating more hours to platforms like YouTube than ever before. Our research explores the journey of content creators, from amateurs to professionals, and reveals how their success naturally leads to upgrading from smartphones to dedicated video gear.” 

The report draws on a comprehensive survey of over 16,000 respondents across multiple regions and age groups, examining: 

• The devices and purchasing decisions of both amateur and professional creators 
• Key factors influencing upgrades to higher-quality equipment 
• The impact of AI on content creation 
• Regional and demographic trends shaping the market 

As the creator economy continues to surge, Futuresource’s research provides essential insights for manufacturers, brands, and marketers looking to engage this dynamic sector. 

Key findings include: 

• YouTube is now the UK’s second most-watched media source, surpassing ITV and trailing only the BBC. 
• 34% of content creators make a living from social media. 
• The transition from smartphone filming to professional gear is both natural and inevitable as creators grow. 

The full report will be available soon. For early access, media enquiries, or to arrange an interview with Helen Matthews, please contact Futuresource at press@futuresource-consulting.com. 

About Futuresource Consulting

Futuresource Consulting is a leading research and consulting firm, providing in-depth analysis and strategic insights across the professional AV, technology, and media sectors. Established in the 1980s, Futuresource helps global brands understand market trends, innovate effectively, and navigate change.

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com