Getting to the heart of your customers is often overlooked. While our industry outlooks can be an excellent segue into a market, customer intelligence helps you go one step further. In this case study, we tell the story of how customer intelligence and focus groups fuelled the strategy of a leading electronics company.

Competitive analysis allows you to identify where your competitors are succeeding, where they’re missing the mark, and, in some cases, which areas they’re ignoring completely. These insights allow you to adjust your strategy to fill market gaps and eat into your competitors’ overall share. This case study shows how a Futuresource client used our full-scale competitive analysis to validate their assumptions and build a solid e-commerce strategy.

Pricing strategy is an integral consideration in conducting a successful product launch. It can be difficult to strike the balance between accessible pricing and how much the customer is truly willing to pay, but it can be achieved with careful market research. Our client wanted to avoid those obstacles before they arose – and commissioned us to assist in their mission-critical journey to market. 

A client of ours knew they needed to innovate. They were a household name in kids’ play, but their main product was rooted in the physical. With children devoting more and more time to digital products, they knew they would have to fight to maintain relevance in the coming years. This is how we provided a data-driven product innovation strategy to help our client maintain relevance for decades to come.

As a consumer electronics titan, our client had mastered their traditional business. With high-demand products, a loyal customer base and a history stretching back thirty years, they knew how to make exceptional products consumers wanted. However, their market was approaching saturation, and growth was starting to plateau. The client approached our consultancy team to help curb the slowdown and fast-track growth.