Futuresource Consulting Highlights Convergence, Networked AV and AI as Defining Forces Ahead of ISE

The professional AV and integrated systems industry is entering a period of accelerated transformation, driven by convergence across AV, IT, broadcast and enterprise technologies. Insights shared by Futuresource Consulting ahead of ISE underline how networking, AI and content creation are reshaping technology strategies, buying decisions and value creation across the ecosystem. 

Drawing on expert analysis presented during a Futuresource Spotlight session, the discussion explored how ISE has evolved from a hardware-centric AV exhibition into a platform reflecting wider structural change across the industry. As solutions become increasingly software-defined and IP-based, vendors, integrators and end users are facing both new opportunities and rising complexity. 

Networked AV and the IP Shift 

A key focus of the session was the continued transition toward IP-based AV infrastructures. Audio, video and control systems are now operating on shared enterprise networks, enabling greater flexibility, scalability and software-driven innovation. However, this shift also introduces challenges around performance management, cybersecurity and system ownership. 

Futuresource analysis highlights that as AV assets move deeper into IT environments, traditional boundaries between AV and IT responsibilities are blurring. End users increasingly report uncertainty around accountability, service models and support when multi-vendor, networked systems are deployed. As a result, interoperability and ecosystem collaboration are becoming critical success factors. 

AI Adoption Across AV and Pro Video 

Artificial intelligence is emerging as a foundational layer across the AV and pro video landscape rather than a standalone feature. The session examined how AI is already embedded within collaboration devices, smart spaces, cameras and content workflows, delivering automation, optimisation and enhanced user experiences. 

Beyond functionality, Futuresource identified AI as a growing enabler of data-driven insight and long-term monetisation. As systems generate increasing volumes of operational and performance data, AI enables analytics, optimisation and service-based value models. However, manufacturers face strategic decisions around hardware capability, edge computing, sustainability and lifecycle costs as AI becomes standard within deployed products. 

Content Creation Moves Centre Stage 

Content creation continues to gain prominence at ISE, with broadcast-grade tools increasingly adopted across corporate, education, enterprise and non-traditional environments. Improved accessibility, software-driven workflows and AI-assisted editing are lowering barriers to entry while expanding the role of video across organisations of all sizes. 

Futuresource research indicates that this shift is not limited to traditional media players. SMEs, enterprises and institutions are investing in in-house content production to support communication, training, engagement and marketing strategies, further driving demand for integrated AV and pro video solutions. 

Outlook 

As ISE approaches, Futuresource Consulting believes the industry is moving toward a more interconnected, ecosystem-driven future. Partnerships, interoperability and clarity of ownership will be essential as networked systems, AI-enabled platforms and content-led strategies continue to converge. These dynamics are expected to shape investment, innovation and business models through 2026 and beyond. 

The Spotlight session featured insights from Chris McIntyre-Brown, Managing Director; Carl Hibbert, Research Director; and Simon Forrest, Principal Technology Analyst at Futuresource Consulting. The session is available as part of Futuresource’s ongoing thought-leadership coverage supporting the professional AV and integrated systems market. 
 
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About Futuresource 

Futuresource Consulting provides the insights that power the world’s leading technology and media companies. For more than 30 years we’ve combined rigorous data, sector expertise and a forward-looking view of market change to help organisations understand what’s happening, why it’s happening and what’s likely to come next. Our syndicated research, consulting services and industry partnerships span consumer electronics, entertainment, Pro AV, education and emerging technologies. 

More information is available at www.futuresource-consulting.com 

Press Contact: 
Nicola Finn, Marketing Manager, Futuresource Consulting 
nicola.finn@futuresource-hq.com