Futuresource expands storage media tracker with country-level data and new subscription suite

The global storage media market is navigating shifting currents of demand and decline, with regional markets diverging and country-level volatility reshaping vendor strategies. From India’s double-digit surges in surveillance HDDs in Q1 of 2025, to clear EMEA contractions and shifting vendor dynamics in ASEAN, the battleground is increasingly local. 

To meet the rising need for discrete datasets, Futuresource Consulting has enhanced its Storage Media Tracker, launching new country-level subscriptions and one-off reports. For the first time, HDD, SSD and DRAM data is available not just globally and regionally, but also separately at an individual country level, providing vendors, distributors and strategists with the granular intelligence needed to navigate an unpredictable market. 

“The storage market has never had a uniform global story to tell,” says Mats Larsson, Research Consultant at Futuresource Consulting. “But now, more than ever, it’s a patchwork of growth spurts and slowdowns, playing out differently in every country. Our new tracker adds data depth to those dynamics, so clients can cherry pick their markets, see beyond regional averages and act with precision wherever it really matters.” 

Sharper focus with wider strategic impact

The country-level tracker provides detailed analysis of internal and external SSDs and HDDs, as well as DRAM modules, across more than 40 countries. Futuresource segments the data by vendor sales, brand shares, type, capacity, interface and form factor, enabling: 

Delivered quarterly through Futuresource’s proprietary Analyser platform, the service combines SKU-level detail, channel validation and robust bottom-up methodology to ensure accuracy and usability. 

Navigating turbulent markets

This new Futuresource service launch builds on nearly four decades of expertise in tracking storage media trends. And with HDDs facing pressure from SSD migration, external HDDs struggling against faster alternatives, and surveillance deployments shoring up volumes in some regions, the market is becoming increasingly unpredictable. 

“In today’s climate, agility is everything,” says Larsson. “Vendors and investors need clear visibility on where the pressure points are, which countries are outperforming, and where the risk is rising. By providing that level of detail, this tracker gives businesses the intelligence to move faster and plan smarter.” 

This comprehensive analysis from Futuresource covers  41 countries across EMEA, APAC, and the Americas, with each market individually assessed at brand level across all sub-categories—covering both tracked and non-tracked brands. In EMEA, the study includes Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, and the UK, along with aggregated insights for Rest of EU and Rest of MEA. APAC covers Australia, China, Indonesia, India, Japan, Korea, Malaysia, Philippines, Taiwan, and Thailand, plus Rest of APAC. The Americas region features Argentina, Brazil, Canada, Chile, Colombia, Mexico, Paraguay, Peru, and the USA, with additional coverage for Rest of America. This granular approach ensures deep visibility into brand performance and market dynamics at the individual country level, empowering strategic decision-making with locally relevant insights.

The expanded Storage Media Tracker now provides country-level subscriptions, as well as one-off country reports, delivering flexible access to HDD, SSD and DRAM insights. To learn more or to subscribe, please contact imad.sarwar@futuresource-hq.com.  

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