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AUDIO COLLABORATIVE 2025

📌 WEDNESDAY 12 NOVEMBER 2025, SOHO HOTEL, LONDON

Futuresource Consulting's premier audio event is returning to London! Join us for a day of data-rich sessions and invaluable networking opportunities.

Join us at the forefront of the audio industry's evolution

Hear from the leaders driving change across the industry, from technical pioneers to marketing innovators and industry executives. Make new connections, spark ideas, and tune in to the future of audio.

Join us for a full-day of networking, data-led insights, and refreshments, all for just £399 plus VAT.

Audio Collaboration 2024

Introducing our sponsors!

Explore the key themes!

Audio Industry in Numbers [Futuresource presentation]​

Unlock a data-driven assessment of the overall consumer audio industry. Futuresource’s flagship Audio Industry in Numbers presentation reveals the latest figures on market performance, identifies winning and losing categories, and pinpoints the features and technologies spearheading the industry. ​

Voice of the Retailer​

Time to turn our attention to audio retailers to uncover the latest market trends and consumer behaviours dominating this space. As the retail environment and shopper behaviours continue to rapidly evolve, what strategies can retailers adopt to stay ahead? ​

Decoding the Audio Consumer: New Consumer Perspectives [Futuresource presentation]​

Deepen your understanding of audio consumers with this data-rich presentation, leveraging insights from Futuresource’s Consumer Insights programme. Explore the who, what, when, where and why behind audio technology purchases, and dive into the nitty-gritty of device ownership trends.

As Easy as A, B, Z? Capturing the Loyalty of Young Consumers ​

The audio environment has become unrecognisable since legacy brands first opened their doors. Now, vendors must adopt a fresh approach to ensure their products attract and retain the likes of Gen Z and Gen A. This session will explore the trends capturing the new generation of audio consumers and the strategies vendors can adopt to ensure loyalty.​

The Innovative Future of Hearing Health ​

Awareness of hearing health is arguably at an all-time high, especially since Apple launched a clinical-grade Hearing Aid feature in the AirPods Pro 2. While this advancement has boosted accessibility to hearing health, it also poses challenges for over-the-counter (OTC) brands, with Apple threatening to capture a significant portion of the market. Discover new market dynamics, innovations in hearing health technology, and potential future advancements.

Uninterrupted Immersion: Audio in the Car

Automotive presents a vast opportunity for brands to create integrated, immersive audio experiences. In this session, we will look beyond the hardware to uncover the true scope of the automotive opportunity and how to connect the dots between the car, the phone, and the multiroom setup. ​

Soundchecking Immersive Audio​

Immersion has been dubbed the future of all entertainment experiences, but where does the industry currently stand with immersive audio? Spatial and immersive audio still hold vast potential — if vendors know how to seize it. This session will explore the value of spatial and immersive audio and how this technology continues to evolve.​

Sound Investments: Maximising Music & Content Monetisation

Music and content are deeply ingrained in our cultural makeup, but brands must still be proactive to capture the ears and hearts of consumers. Join us as we explore the vast music and content landscape to make sense of this evergreen opportunity. Zoning in on the influence of Generation Alpha, the role of platforms, discoverability and search, and how to maximise mediums such as radio, podcasts, and audiobooks. ​

More Mass Premium​

As consumers access quality audio more than ever before, the mass premium segment strategy for audio brands becomes increasingly crucial . Yet bringing premium audio to the mass market is not without its challenges. How can brands innovate to justify higher price points with differentiation? Is it good enough to encourage replacements and upgrades? 

Explore the agenda!

We are proud to share an agenda that platforms the varied perspectives of audio innovators from across the industry. Familiarise yourself with the event's running order with our full event agenda.

09:00: Arrival & Event Registration

09:15-9:25: Opening Remarks
Carl Hibbert (Futuresource)

09:25-09:45: Audio Industry in Numbers [Presentation]
Guy Hammett (Futuresource)

09:45-10:25: As Easy as A, B, Z? Capturing the Loyalty of Young Consumers [Panel]
Kelli Fairbrother (xigxag), Michael Johnson (Monitor Audio), Eddie Latham (Majority Audio)

10:25-10:45: Unlocking a New User Paradigm for Wireless Audio Devices [Presentation]
Andrew Laister (Qualcomm)

10:45-11:20: Networking Break

11:20-11:40: Decoding the Audio Consumer: New Consumer Perspectives [Presentation]
Futuresource

11:40-12:20: Voice of the Retailer [Panel]
Sean Hannam (Journalist), Brad Tyler (Audio T), PJ Scott (Majority Audio), Stuart Tickle (AWE), Elizabeth Gould (Martins HiFi)

12:20-12:55: More Mass Premium [Panel]
Guy Hammett (Futuresource), Krestian Pedersen (DALI), Andy Oattes (APEX Audio Group), Grace Lo (KEF)

12:55-13:55: Lunch

13:55-14:30: The Innovative Future of Hearing Health [Panel]
Rasika D’Souza (Futuresource), Blair Werp (Qualcomm), Alastair Moore (RNID), Elfed Howells (Elevear)

14:30-15:00: Sound Investments: Maximising Music & Content Monetisation [Panel]
James Duvall (Futuresource), Chris O’Reilly (Presto Music), Mike Jbara (Lenbrook), Ollie Tiramuragan Collard (Founded & Grounded)

15:00-15:35: Networking Break

15:35-16:10: Soundchecking Immersive Audio [Panel]
Guy Hammett (Futuresource), Mathias Johansson (HARMAN), Ivan Sandager (IDUN audio) + more TBA

16:10-16:50: Uninterrupted Immersion: Audio in the Car [Panel]
Chair (Futuresource), Marcos Simon (Audioscenic), Ivan Dimkovic (Cinemo), Mike Grant (Warwick Acoustics), more TBA

16:50-17:00: Closing Remarks
Carl Hibbert (Futuresource)

17:00-19:00: Networking, drinks and canapés reception

Meet the speakers

Introducing our event partners

Join us as a speaker or sponsor

Share insights with an influential audience and showcase your brand as an audio leader.



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The Venue

LONG STANDING INDUSTRY EXPERTISE

Our roots and relationships lie deep in our sectors where we are proud to create value and share thought leadership while collaborating with industry associations, think tanks, and the media.

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